Interviews

Tonies co-creator Patric Faßbender on the origins of his playful, screen-free audio device for kids

We caught up Faßbender to learn more about where the idea came from, and what the future holds for the Tonies brand.

From Othello to Nerf Ping Pong, Fireball Island to Timber Tots, Patti and Jonathan Becker on the million-dollar question: How do you know a great product when you see one?

We caught up with Patti to learn more about the origins of Anjar and Becker Associates, get the low-down on some of their recent success stories and find out exactly when they know they’ve discovered something special.

Gary Pyper talks creativity, ‘Monkey Tennis’ and what to expect from his new invention house, Fun-Damental

We caught up with Pyper to learn more about what to expect from Fun-Damental and why Alan Partridge might’ve been onto something with that ‘Monkey Tennis’ idea…

Steve Reece and Matt Knott on the launch of their new toy-centric content creation company, Playwatch Films

We caught up with Reece and Knott to learn why toy firms need to embrace some of the new techniques offered by Playwatch, rather than waste time clinging solely to the TV commercial model.

Open 2 Design’s Matt Burtonwood on the origins of Rubik’s Cage

We caught up with Burtonwood to learn more about where the idea came from for his twisty 3-in-a-row game, Rubik’s Cage.

ToyVision’s Jonny Henton on fuelling creativity and bolstering ideas by asking ‘what if…’

We spoke with Henton about his work with ToyVision, his history in the toy space and what make up his top tips for fuelling creativity.

Tony Serebriany on USAopoly’s ‘all-hands-on-deck’ approach to game development

We caught up with Tony Serebriany, Director of Inventor Relations and International Sales at The OP, to learn more about the creative culture at the company, as it celebrates its 25th anniversary.

Gamely’s Hazel Reynolds on game design, creativity and Dragons’ Den

We caught up with Reynolds to learn more about where she find inspiration for games, and whether her appearance on Dragons’ Den was as scary as it sounds.

Brett J. Gilbert on the origins of his new brain teaser card game, Rubik’s Match

We caught up with Gilbert to learn more about where the idea came from for his Rubik’s card game, and whether the constraints of our Design Challenge event helped (or hindered) his creative process.

Mitchel Wu on celebrating great toy design through photography

We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.

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