Interviews

“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.

Inventors April Mitchell and Carine Rosalia discuss the key to successful collaborations – and the origins of their new party game.

Birgitte Bülow – CEO at BEZZERWIZZER and Leader of Dotted Games at Asmodee – on why the new studio will be looking to inventors for LEGO game ideas.

“Our goal was to make a board game where players enjoy the endless possibilities the LEGO system”: Jaume Fabregat, Board Games Lead at LEGO Publishing, talks Monkey Palace.

“We have to be a conduit for innovation”: The Toy Association’s Greg Ahearn discusses LA, creativity and the recent merger with Mary Couzin’s People of Play.

“We don’t want every set to introduce new mechanics…”: Disney Lorcana co-designer and Senior Brand Manager Ryan Miller talks fresh takes, deep cuts and Shimmering Skies.

The British Toy & Hobby Association’s Roland Earl – Director General – and Rebecca Deeming – Senior Communications & Event Manager – on why inventors should come to Toy Fair.

Dingbats, cartoon strips, Sudoku Cubes and more: the amazing mind of Paul Sellers.

“Good design doesn’t have to be expensive!”: Designer James Yuen discusses his work on HTI’s Teamsterz line, including the Beast Machines Pirate Ship.

Wow! Stuff’s Richard North talks Real FX Stitch – and why he feels ‘Puppetronics’ has the potential to match the Furby craze of the Nineties.