Interviews

Dream Reviews: Serial inventor Fi Murray reveals how she starts with the end in mind

Visualising Five-Star Reviews: Fi Murray discusses the power of reframing the brief.

“2024 is going to be a huge year for TUBBZ”: Rubber Road’s Liam Taylor on the rise and rise of its cosplaying ducks collectables

Liam Taylor, Head of Partnerships & Development at Rubber Road, discusses recent highlights and future plans.

In KidZ’s Dr Zabina Bhasin on creating kits that fuel compassion and communication in kids

Dr Zabina Bhasin – also known as Dr Zee – discusses what prompted her to enter the toy space with In KidZ.

Rad Stuff’s Chris Flatt on innovating the world of sports collectibles with metal model kits

“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.

Keeping notes and taking advice: Spin Master’s Randy Klimpert discusses his outstanding career

“If we knew what we wanted, we wouldn’t need you.”: Unforgettable lessons on creativity from Randy Klimpert.

Alex and Whitney Kimerling on putting inventors at the heart of Hootenanny Games

Alex and Whitney Kimerling talk us through the origins of their brand new company, Hootenanny Games.

YuMe Toys’ Gurdeep Bains on his fan-first approach to designing Jujutsu Kaisen collectibles

Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.

PMI’s Tal Cohen on bringing digital brands like Pudgy Penguins and Piñata Smashlings into toys

Tal Cohen – Product Manager at PMI – on play, plush and Pudgy Penguins.

Inventors Bryan Wilson, Sara Farber and Will Sakran talk Snarkas, Tickle Pup and Burstin Bubble Clouds

Fresh from a TAGIE win, Bryan Wilson, Sara Farber and Will Sakran discuss the origins of their inventing collaboration – and why they work so well together.

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