Interviews

Oscar Lhermitte and Hayri Bulman on creating Cody Block; a wooden toy that helps kids get to grips with coding

As the toy hits Kickstarter, we caught up with Hayri and Oscar to learn more about the development process behind Cody Block, and why play is such a great means of helping children grasp the ins and outs of coding.

Saying no to things that glow: Director of Product Development at Fat Brain Toys, Erik Quam, on innovation, pitching tips and the key to success

As the inventor-relation guru at Fat Brain Toys, Erik Quam is known for his openness and accessibility. We ask him why he works so closely with inventors to build great ideas, relationships and products.

LEGO senior design manager Amy Corbett on how the firm’s new arts and crafts brand – LEGO DOTS – builds creative confidence in kids

We caught up with Amy to learn more about LEGO DOTS, a new arts and crafts brand spanning blind booster bags, wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

Award-winning inventor Don Ullman on what powers the process behind mega-hits Don’t Step In It, Soggy Doggy, and more

With a string of hit titles including Don’t Step In It, Soggy Doggy and Heist, Don Ullman is a prolific and award-winning inventor. We caught up with Don to ask about his creative process, collaborative efforts and overnight success…

Inventing Bananagrams: Rena Nathanson on the origins of the top-selling game, the secret of its appeal and what makes new ideas a no…

Deej Johnson – author of The Little Book of Bananagrams – catches up with the game’s co-inventor Rena Nathanson, and discover the secret of its appeal…

LEGO design manager Jonathan Bennink on collaborating with Nintendo to bring Super Mario to life in bricks

We caught up with Jonathan Bennink, design manager at The LEGO Group, to learn more about what went into giving the iconic moustachioed plumber a LEGO makeover.

Underdog Games’ Hasan Hasmani talks trekking, critical feedback and getting more people into board games

With the Kickstarter campaign underway for Underdog Games’ Trekking the World, we caught with CEO Hasan Hasmani to learn more about the origins of the firm.

JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity

With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.

Atari founder Nolan Bushnell, and Zai Ortiz – the designer behind Iron Man’s J.A.R.V.I.S. – on their new game St. Noire and how to be creative

Teaming up with futurist and visionary Zai Ortiz, Atari founder Nolan Bushnell brings us the cutting-edge murder-mystery game, St. Noire. We caught up with the two – well, geniuses – to find out more.

Nextoy founder Robert Fuhrer on defying gravity, proof of concepts and being an I.D.I.O.T.

With creations spanning gaming classics like Crocodile Dentist to the KenKen puzzle brand, we caught up with Nextoy’s Robert Fuhrer to learn more about a glittering career in toys and games.

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