Interviews

So Sound’s TJ Morrison and James Livett on the launch of the firm’s new video production service

The latest string to So Sound’s bow comes in the form of a video production service that offers everything from helping toy firms create fresh online content for their brands to producing great sizzle reels for inventors.

Dominic Yard on why a toy designer’s best idea is to have lots of ideas

We caught up with Yard to learn more about his route into the world of toy design, what advice he’d give those starting out, and what the development process was like for his new Tech Deck Sk8 Container Pro.

Cartamundi’s Marco van Haaften on how the firm’s Make My Game platform is helping designers of all experience levels progress their concepts

We caught up with Marco van Haaften, international marketing director at Cartamundi, to learn more about the firm’s Make My Game platform, as well as how Cartamundi’s new Design Centers are providing exciting opportunities for developers.

Play.institute’s Cephas Howard on LEGO, Kickstarter and why comfort zones kill innovation

We caught up with Howard to learn more about how his time at LEGO shaped his approach to design, and what the future holds with his Play.institute.

Pixar’s Jen Tan on translating the studio’s hit movies into top toy lines

With Toy Story 4 still wowing kids (and adults) on both the big screen and in the toy aisles, we caught up with Tan to learn more about turning great Pixar movies into best-selling toys and games.

Character Options’ Jon Elliott on the origins of its new squishy action figure line, Heroes of Goo Jit Zu

We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.

The Fantastic Factory’s David Snow on giving Facebook craze Rate My Plate the party game treatment

We caught up with The Fantastic Factory’s David Snow to find out why more firms should be looking at bringing left-field brands like Rate My Plate into the games space.

Yuri Levin on Robo Wunderkind’s aim to make programming accessible for every young curious mind

As the firm begins rolling out its kits to retail, we caught up with Robo Wunderkind co-founder Yuri Levin to learn more about the design process behind its range.

Spin Master’s Nick Metzler on giving Black Panther the board game treatment in Wakanda Forever

Ahead of the game’s launch next month at Gen Con, we caught up with Metzler to learn more about the origins of Spin Master’s latest Marvel game.

Si digital’s Tom O’Malley on how the digital agency has helped bring innovation to the world of digital in the toy industry

We caught up with Tom O’Mally, Si digital’s head of design, to learn more about the agency’s work in the toy sector, and why the play space has proved to be such a good fit for the company.

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