Interviews

Games that sell: Specialist retailer Becky Ottery on what she can’t sell and doesn’t buy

What do retailers know about inventing games that sell? Darrell and Becky Ottery own and run the aptly named Eclectic Games in Reading. With a tireless work ethic, they strive to play every game they stock, and meet each customer’s need with insight.

“My ethos is to design toys that enrich, stimulate, educate and solve problems”: Valeria Miglioli on the launch of her new toy design consultancy, Pumpkin Projects

After 16 years as Fiesta Crafts’ product development manager, last year saw Valeria Miglioli leave the firm to launch her own toy design consultancy, Pumpkin Projects.

From Comic-Cons to fish markets, Fab Design’s James Yuen on finding inspiration for toys and games in all aspects of life

We caught up with Yuen to find out what drives creativity at Fab Design, and how decades at Hasbro shaped his approach to design.

Bean’s Sally Jacobs on why being a big kid at heart helps to fuel ideation

A much-loved figure in the toy and game inventor community, Sally Jacobs has launched an exciting new venture this year in the form of Bean, a brand new invention hub.

Deej Johnson and Billy Langsworthy on unearthing the secrets of creativity in their new book, The Snakes & Ladders of Creative Thinking

Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.

“I want everything we put out to feel special”: Duncan Molloy on giving Rebellion’s hit brands the board game treatment with Rebellion Unplugged

Rebellion Unplugged’s Duncan Molloy tells us why Sniper Elite was the perfect IP to kick-start things for the new outfit.

Caleb Paullus on taking the pin-craze to the next level with Pinfinity’s line of licensed AR pins

We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.

Identity Games’ J.M. Duparc on creative habits, hates and holy grails

Netherlands-based Identity Games designs, creates and produces award-winning board games before selling them in over 25 countries. Working at Identity since 2005, Chief Creative Jan Maurits Duparc now spends his time questing for and developing new ideas…

Making Things’ Fi Murray on the launch of her studio’s new storytelling arm, Making Things Up

We caught up with Murray to learn more about how 2019 has been for Making Things, and what to expect from the new Making Things Up side of the business.

“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

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