Jazwares debuts Fuzzible Friends, a plush line that interacts with Amazon Alexa

Jazwares has debuted Fuzzible Friends, a new line of kids plush that utilises Alexa Gadgets technology.

Fuzzible Friends speak a funny language that Alexa magically translates through the kid-directed Fuzzible skill. A child can also interact with their Fuzzible by playing colour guessing games, choose their own story, and more.

“It’s been a unique opportunity to be able to bring the Alexa technology into the world of play in a brand new and enriching way,” said Jeremy Padawer, EVP/Partner at Jazwares.

“Fuzzible Friends utilises the technology to open new doors for our children’s already active imagination.”

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