Jazwares debuts Fuzzible Friends, a plush line that interacts with Amazon Alexa

Posted on 5th October 2020 By Billy Langsworthy

Jazwares has debuted Fuzzible Friends, a new line of kids plush that utilises Alexa Gadgets technology.

Fuzzible Friends speak a funny language that Alexa magically translates through the kid-directed Fuzzible skill. A child can also interact with their Fuzzible by playing colour guessing games, choose their own story, and more.

“It’s been a unique opportunity to be able to bring the Alexa technology into the world of play in a brand new and enriching way,” said Jeremy Padawer, EVP/Partner at Jazwares.

“Fuzzible Friends utilises the technology to open new doors for our children’s already active imagination.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Alexa Gdgets Technology Fuzzible Friends Jazwares Jeremy Padawer

More Recent News

WildBrain CPLG, Playmobil, Zara, Lyle & Scott, Meike de Vaere, Bjoern Seeger

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries, Gary Pope

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT, Women in Toys, Kristin Lecour, Mary Kay Russell

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.

Board Game Club, Products of Change, Mary Bobroff, Rob Hutchins

Next month’s Board Game Club to put sustainability in the spotlight with Products of Change

“We’re so looking forward to returning to Century Club for our first Board Game Club night of the year,” said Mary Bobroff, Joint Head of Consumer Campaigns at Playtime PR.

Mattel, Brian Fitzharris, Fisher-Price, Lisa McKnight

Mattel welcomes Brian Fitzharris as SVP and General Manager of Fisher-Price

“I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth,” said Fitzharris.

Moose Toys, Bluey

Moose debuts Bluey figures inspired by ‘The Sign’

The ‘Wedding Time’ set comes with figures of Bluey & Bingo dressed as flower girls, as well as Uncle Rad and Frisky.

Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.