Jazwares debuts GlamCrush collectibles inspired by make-up crushing trend

Jazwares has debuted GlamCrush, a new collectible line that sees kids become make-up artists for their own Crush-It Girls.

Inspired by popular beauty trends, each GlamCrush Crush-It Girl doll shows off a different combination of sparkling hair colour, stylish outfits, and an edgy look that is unveiled through a special reveal.

Each doll comes with a natural bare face that can be ‘glammed’ by swiping an eyeshadow-like applicator dipped in ice-cold water across her face for a surprise makeup reveal. Kids can complete the doll’s look by crushing the makeup-like powder inside the eyeshadow case to reveal her ‘glamcessory.’

“At Jazwares, we’re always looking at the latest trends to see what gets kids excited, and GlamCrush is truly born out of those observations and research,” said Laura Zebersky, President of Jazwares.

“Inspired by the beauty trends taking over social media like makeovers and make-up crushing, we wanted to provide kids with a fun glam toy that allows them to express their creative style.”

Check out the range in action below:

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