Jazwares launches CoComelon HugMees by Squishmallows

Jazwares and Moonbug Entertainment have launched CoComelon HugMees, a new plush collection from the Squishmallows brand.

Featuring CoComelon characters wearing their pyjama onesies, the collection includes JJ, Cody, Nico, Nina, Cece, and Bella.

“At Moonbug, we are always looking at ways to bring the best entertainment and storytelling to our fans,” said Duncan Tate, Global Head of Hardlines for Moonbug Entertainment.

“Providing them with lovable toys of their favourite characters to expand storylines and bring them to life at home is a fun way to do that. Jazwares is uniquely positioned to bring our vision to life – with Squishmallows as the number one plush brand, and CoComelon as a leading preschool show, children everywhere will fall in love with these toys.”

Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares, added: “Collaborating with Moonbug on the launch of CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters.

“We know kids and families will love discovering JJ and friends HugMees that have been masterfully designed for the most comforting of playtime moments and perfect for nurturing young imaginations.”

The CoComelon HugMees by Squishmallows collection launched at Target this month and will be available at retailers worldwide this fall.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.