Jazwares launches CoComelon HugMees by Squishmallows
Jazwares and Moonbug Entertainment have launched CoComelon HugMees, a new plush collection from the Squishmallows brand.
Featuring CoComelon characters wearing their pyjama onesies, the collection includes JJ, Cody, Nico, Nina, Cece, and Bella.
“At Moonbug, we are always looking at ways to bring the best entertainment and storytelling to our fans,” said Duncan Tate, Global Head of Hardlines for Moonbug Entertainment.
“Providing them with lovable toys of their favourite characters to expand storylines and bring them to life at home is a fun way to do that. Jazwares is uniquely positioned to bring our vision to life – with Squishmallows as the number one plush brand, and CoComelon as a leading preschool show, children everywhere will fall in love with these toys.”
Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares, added: “Collaborating with Moonbug on the launch of CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters.
“We know kids and families will love discovering JJ and friends HugMees that have been masterfully designed for the most comforting of playtime moments and perfect for nurturing young imaginations.”
The CoComelon HugMees by Squishmallows collection launched at Target this month and will be available at retailers worldwide this fall.
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here