Jazwares sees “incredible demand” for CoComelon toys

Jazwares has debuted its toy range for the hit YouTube kids’ show CoComelon, and is already seeing “incredible demand” for the line.

Available on Netflix and YouTube and created by Moonbug, CoComelon is the number one most-watched channel on YouTube with over 3.5 billion monthly views and the line from Jazwares spans plush, vehicles, figurines, and role play.

“CoComelon has quickly become one of the most parent/child co-viewed brands in the world, and joyful pre-schoolers will be thrilled to celebrate this beloved content in toy form,” said Jeremy Padawer, EVP/Partner at Jazwares.

“As a result of this significant viewership, combined with quality, musical content focused on little JJ, his family and friends, we are already seeing incredible demand for CoComelon.”

Andy Yeatman, Head of the Americas at Moonbug, added: “CoComelon has captivated millions of families around the world with its relatable, entertaining and educational programming. We’re excited to bring families new ways to play and learn together with their favourite characters this holiday season.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.