Jean-Louis Sabaji to debut Barbie fashion collection at Arab Fashion Week 2022

Fashion brand Jean-Louis Sabaji has teamed up with Mattel and the Arab Fashion Council to launch a Barbie-inspired collection.

The range will debut at Dubai Design District on October 10th during Arab Fashion Week.

“My first experience with fashion was dressing a Barbie doll, and collaborating with them on a full collection will definitely be the highlight of my career,” said Jean-Louis Sabaji.

Ruth Henriquez, Head of Consumer Products at Mattel EMEA, added: “Barbie is a brand rooted in culture with fashion at its core, continuously inspired and inspiring the fashion community around us.

“We are thrilled to partner with the Arab Fashion Council once again in this important region and to collaborate with Jean-Louis Sabajis. We are excited to see his creative vision recognised in the upcoming collection.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.