Just Play’s debut games slate to include Skip It, Simon Jump Game Mat and Wheel of Fortune

Just Play is moving into the games space.

The initial wave of launches includes new formats of classic game brands, as well as board, mat and travel games in collaboration with licenses from the likes of Hasbro and Sony Pictures Television.

In collaboration with Hasbro, Just Play is bringing back Skip It, an outdoor game from Nineties. This version has been updated with lights, sounds and a digital counter that tracks and records up to a million skips. The partnership will also see Just Play launch a Simon Jump Game Mat. This sees players jump and dance to match light and sound patterns on the interactive floor mat. Both Skip It and Simon Jump Game Mat will launch soon.

Elsewhere, Just Play is collaborating with Sony Pictures Television to launch new board and card game versions of Wheel of Fortune and Pop Culture Jeopardy. Both arrive this fall.

“Expanding into the games category creates many new synergistic opportunities for licensing and retail partnerships,” said Joel Berger, Senior Vice President of Business Development at Just Play.

“As with all Just Play product lines across our portfolio, we are approaching this exciting new venture with the same discipline for quality, value, and speed to market that has always been our cornerstone.”

Jess Richardson, Just Play’s Senior Vice President of Global Licensing, added: “From kitchen tables to road trips to parties with friends, games bring people together for shared connections and laughter. We look forward to combining fan-favourite properties with new twists and innovation to this category – and expanding our current licensing partnerships and onboarding new partners as we expand in this space.”

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