Kathrin Belliveau to lead Hasbro’s new Global Purpose Organisation

Hasbro has launched a new Global Purpose Organisation to further activate and accelerate the company’s ongoing efforts to ‘make the world a better place for all children and all families’.

The team integrates key strategic functions across the global organisation that are critical to advancing Hasbro’s positive impact around the world, including Global Government Relations, Global Communications, Corporate Social Responsibility, Sustainability, Ethical Sourcing and Philanthropy and Social Impact.

Kathrin Belliveau has been appointed Chief Purpose Officer and will lead the team, reporting to Hasbro’s Chairman and CEO, Brian Goldner.

Belliveau joined Hasbro in 1997 as an attorney supporting corporate, brand, licensing, global operations and commercial legal matters. She has held a series of leadership roles including the establishment of Hasbro’s global government relations practice and the development of Hasbro’s ethical sourcing and product safety programs.

“Hasbro has a proud legacy as a responsible corporate citizen and the extraordinary events of the past year have reinforced the importance of putting our purpose and values at the centre of all that we do,” said Brian Goldner, chairman and CEO of Hasbro.

“As global play and entertainment company, we have an opportunity, as well as a responsibility, to use our business as a force for good and convener of progress. I am confident that Kathrin’s appointment to Chief Purpose Officer and the creation of the new Global Purpose Organisation will allow us to harness the full power of our efforts and have an even greater positive impact on the world.”

Kathrin Belliveau, SVP and Chief Purpose Officer, added: “Rapidly evolving global, environmental, and social issues have highlighted the importance of corporate purpose now more than ever.

“I’m excited to work with Brian, our senior leadership team, and our talented teams across the globe as we create a new organisation to further embed purpose into everything we do and positively impact the world for years to come.”

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