Kids Industries, KidsKnowBest and Sherbert Research team up for new Kids Market Insights podcast

Kids Industries, KidsKnowBest and Sherbert Research have teamed up to launch a new podcast called Kids Market Insights.

Co-hosted by Kids Industries CEO and Co-Founder Gary Pope, Sherbert Research MD Nicki Karet and Peter Robinson, Chief Strategy Officer at KidsKnowBest, the podcast will focus on a different theme each month, taking a deep dive look at the key issues involved in making great product for kids and how to successfully market them.

“As industry rivals we’re thoroughly enjoying collaborating and sharing our passion for great kids products and insights into what makes each of them work so well,” said Pope, Karet and Robinson in a joint statement.

“The podcast presents an opportunity to celebrate the brilliant work of makers and creators in the kids space and the magic they deliver for this audience. We all bring decades of experience to the mix, but add our own take and agency perspective – collectively providing a wealth of research, marketing and digital experience.

“Our first session was a riot – we focused on our favourite children’s TV show, why we felt connected to it and identified its key success factors from our point of view as kids and industry experts. There was a heated – but very funny – debate over which show we ultimately voted for as the best. Some may even say we got a little competitive. But that just makes it an even better listen!”

Topics on the way in future episodes include board games, family experiences and childhood heroes.

Access to the Kids Market Insights podcast is available via Apple Podcasts, Spotify or any other major podcast platform. Or check out the podcast here.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.