Kids Industries marks 20 years with fresh brand identity and October conference

Posted on 16th May 2022 By Billy Langsworthy

As it celebrates its 20th anniversary, family-focused marketing agency Kids Industries has had a brand refresh to KI.

The name update reflects KI’s continual evolution as a business and is a step that supports one of its key paired values – to always be brave and bold.

“Our mission is to deliver fulfilling life experiences for children and families right around the world and over the past 20 years we’ve resolved all kinds of challenges that others can’t quite get under the skin of – through our 4ft Thinking, Parent Sight, Fandom and Brand DNA tools – which we bind with deep and bespoke consumer insight to deliver solutions that get results,” said Gary Pope, CEO and Co-Founder at Kids Industries.

“Today we have client projects underway in every continent and many significant projects in the early stages or about to start; our market has grown and so have we. Internally, the evolution to KI has come naturally, but we felt it was time to recognise that more formally – through our brand.”

KI also revealed it plans to host a conference in London on October 13th. The event will see the firm share insights from its Global Family Study, revealing what today’s global families look like and outlining societal differences and macro trends.

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