Kim Kardashian launches line of fidget spinners

Fidget spinners have fast become 2017’s first major playground craze, and now reality TV star Kim Kardashian has got in on the act.
Her fidget spinners come in two styles, one featuring a Kimoji face and a ‘daddy’ version in which the spinner is replaced by a whopping great spinning dollar sign.
Both were previewed on Kardashian’s social media channels and will soon be available at her Kimoji store.
It marks the first foray into the toy space for Kardashian. Back in 2015, rumours circulated that Mattel was set to launch a Barbie line of Kardashian dolls, but the firm shot down speculation, telling E! Online: “As popular as the Kardashian sisters are, at this point in time we are not manufacturing Barbie-branded Kardashian dolls.”
More Recent News
Wow! Stuff to launch Fuggler Puppetronics in 2026
The range will be able to blink, chatter and ’cause mayhem on command’.
Our top 10 most read interviews of 2025
This year’s top 10 includes chats with JMP Creative’s Jim McCafferty, Horizon Group’s Roshan Wijerama and IDEO’s Inna Yankelovich.
Timeless Brands and Hasbro to open Monopoly Steakhouse in Mexico next year
“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.
Moose Toys readies One Piece collection spanning action figures, plush and more
“Every toy in this line represents a love letter to the fans,” said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.
Visit the Mojo Nation team at London Toy Fair and Spielwarenmesse next month
You can pick up copies of the Mojo Nation 100 and Mojo Nation Magazine from stand B38 at London Toy Fair.
Let’s Play Games acquires 90% of the shares of Holdson Limited
Acquisition represents “A great new chapter in the Holdson company story” says Fleur Tisdale.
Popular Articles

DK to launch LEGO Fiction range in 2026

Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters

Stuff We Loved: What are the industry’s favourite toy and game launches of 2025?

“It’s a game and soundtrack in one!”: Inventor Marcus Carleson and Jumbo’s Ferran Codina on the story behind Hitster

Zuru to launch FIFA World Cup 2026 Ballers in January
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe

