Posted on 22nd November 2018
By Billy Langsworthy
The Koyo Store, a new entertainment merchandise specialist, is looking to secure partnerships with toy companies as it grows its line of licensed badges, coins and charms.
The firm has already secured a number of official licences from top video games and entertainment brands, with ranges including emoji, Rainbow Six Siege, World of Tanks, World of Warships, Thunderbirds and Captain Scarlet.
“We are seeing a resurgence in retro-style merchandise such as pin badges, particularly in the video games and entertainment sectors,” said Lee Townsend, the founder of The Koyo Store.
“We’ve been delighted with the response from consumers – and the trade – since we launched earlier this year. We’re looking forward to taking our badges and other collectibles to new areas, and with a growing roster of licences.”
More licences are due to be announced shortly, and the firm has outlined a desire to work with toy and game brands in the near future.
More Recent News
The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.
“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.
“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.
“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.
“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.
“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.