Kylie Jenner collaboration “a seminal moment in Bratz history”, says MGA

MGA Entertainment has teamed up with Kylie Jenner to launch its first celebrity Bratz collection.

The Mini Bratz x Kylie collectibles reimagines Kylie Jenner as a Bratz doll, with looks centred around key moments from her life.

“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” said Kylie Jenner.

“I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here!”

Bratz Creative Director, Jasmin Larian, added: “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s first-ever celebrity collaboration.

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive. Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family.”

The collaboration will also see the launch of Bratz x Kylie fashion dolls this Fall.

“We’ve been hard at work with Kylie and her team to ensure the dolls are as authentic and meticulously designed as possible,” said Chelsea Green, Art Director, Bratz, adding: “With both Bratz and Kylie at the helm, we knew the collections had to exude authenticity.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Mantic Games readies Halo: Flashpoint

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.