Lee Allentuck joins BBC Studios as VP of Consumer Products for North America

BBC Studios Brands & Licensing has appointed Lee Allentuck as VP of Consumer Products for North America.

The move comes as BBC Studios sets a new global approach to its Consumer Products & Licensing business, with the creation of two distinct global teams: Global Consumer Products based in New York, and Global Licensing based in London.

Lee joins BBC Studios with nearly two decades of experience in the toy and game industry. As an Innovation and Inventor Relations Scout, he has worked for companies including Blue Marble, Melissa & Doug and LEGO.

He reports into Suzy Raia, SVP of Global Consumer Products.

“I am incredibly honoured and excited to join BBC Studios, an organisation renowned for its iconic brands and properties such as Bluey, Doctor Who, and Planet Earth,” said Allentuck.

“BBC’s values of excellence and education aligns perfectly with my own commitment to STEM learning and developing innovative play, and I am thrilled to bring that passion for innovation and creativity to the BBC and joining this amazingly talented team.”

For more on the wider BBC Studios team revamp, read the full story over on our sister Brands Untapped here.

For more details click here; https://www.brandsuntapped.com/bbc-studios-revamps-its-consumer-product-and-licensing-teams/

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