LEGO debuts Bluey sets

LEGO and BBC Studios have debuted the first wave of Bluey LEGO sets at New York Toy Fair.

The six sets launch on June 1st and span LEGO DUPLO and LEGO 4+ ranges.

“We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets,” said Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey.

“Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!”

Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, added: “We are excited to finally unveil all six LEGO Bluey sets to the world! It’s truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal.

“With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”

The two LEGO DUPLO sets are Ice Cream Trip with Bluey and Bluey’s Family House. Ice Cream Trip comes with Bandit and Bluey DUPLO figures as well as their family car.

Elsewhere, the LEGO DUPLO Family House set comes with a memory game and includes figures of Bluey, Bingo, and Chilli.

The 4+ sets include Bluey’s Family House, Bluey’s Beach & Family Car Trip, Playground Fun with Bluey and Chloe, and the Bluey Tea Party Recruitment bag.

The Bluey’s Family House set includes the full Heeler family in LEGO minifigure form, alongside accessories and elements that are easter eggs from the show – like the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.

The Bluey’s Beach & Family Car Trip set features minifigures Bluey, Bingo and Chilli, as well as the Heeler family car.

The Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe, with a playground complete with a slide, jungle gym, rotating pelican ride and pink seesaw from the show.

Finally, the Bluey Tea Party Recruitment bag includes minifigures of Bluey and Chattermax for fans to play out a garden-side tea party.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

StoryToys readies LEGO Bluey mobile game

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

Mattel and Warner Bros. Discovery Global Consumer Products sign multi-year licensing partnership for DC

“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Wow! Stuff becomes first British toy company to win two TOTY Awards in a single year

“I am so proud of everyone at Wow! Stuff for not only creating the Disney Stitch Puppetronic by RealFX, but also turning it into a global blockbuster and pioneering a new category in toys,” said Wow! Stuff’s Managing Director, Dawn Lavalette.

Kaleidos Creative debuts latest lines, CatScans and Abducted

Kaleidos is showcasing the ranges, along with other new blind boxes, plush, art vinyl and art cards, at Emerald City Comic Con this weekend.

Just Play’s debut games slate to include Skip It, Simon Jump Game Mat and Wheel of Fortune

“We are approaching this exciting new venture with the same discipline for quality, value, and speed to market that has always been our cornerstone,” said Joel Berger, Senior Vice President of Business Development at Just Play.

Playmates Toys to debut Mighty Morphin Power Rangers: Re-Ignition line at New York Toy Fair

The range spans action figures, accessories, role-play toys and collectibles.