After four years and a DKK 6 billion investment in two offshore wind farms, The LEGO Group has achieved its ambition to balance 100 per cent of its energy use with energy from renewable sources.
The firm has hit the target three years ahead of schedule, and to celebrate, LEGO has built the largest ever LEGO brick wind turbine, a Guinness World Records title, and challenged children around the world to create their own renewable energy solutions. Built with 146,000 LEGO bricks, the wind turbine stands 7.5 metres tall and will be housed at the LEGOLAND Windsor Resort from this summer.
Since 2012, the LEGO Group has supported the development of more than 160 megawatts of renewable energy. The latest investment is a 25 per cent stake in the Burbo Bank Extension wind farm off the coast of Liverpool, UK. The wind farm, which was officially opened today, will generate clean power for more than 230,000 British households.
“We work to leave a positive impact on the planet and I am truly excited about the inauguration of the Burbo Bank Extension wind farm,” said Bali Padda, CEO of The LEGO Group.
“WE WORK TO LEAVE A POSITIVE IMPACT ON THE PLANET AND I AM TRULY EXCITED ABOUT THE INAUGURATION OF THE BURBO BANK EXTENSION WIND FARM.”
BALI PADDA, THE LEGO GROUP
“This development means we have now reached the 100 per cent renewable energy milestone three years ahead of target. Together with our partners, we intend to continue investing in renewable energy to help create a better future for the builders of tomorrow,”
The total ouput from the investments by the LEGO Group in renewables now exceeds the energy consumed at all LEGO factories, stores and offices globally.
To inspire children to engage in environmental issues, the LEGO Group has invited hundreds of children from the Liverpool area and more than a million children on the LEGO Life social media platform to participate in building challenges. Children are encouraged to build a renewable energy machine that can capture the wind and provide energy to power their lives.
“We see children as our role models and as we take action in reducing our environmental impact as a company, we will also continue to work to inspire children around the world by engaging them in environmental and social issues,” added Padda.