LEGO readies trio of The Little Mermaid sets

“This is a phenomenal opportunity for everyone involved in brand licensing to hear how one of the biggest toy brands in the world crafts the revival of a much-loved heritage brand like Masters of the Universe,” said Ella Haynes, BLE event director.

“We don’t just ship games – we champion them,” said Rob Trounce, Trade Marketing Manager at Zatu.

“This is a tremendous opportunity for us to compete on the same level as the biggest toy companies globally,” said John Huiberts, Troy Companies group CEO.

“We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos,” said Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys.

To start a song or activity, kids can press the heart gem, lay the DJ Furby on its back and lift its head.

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.