LEGO readies trio of The Little Mermaid sets

“Dungeon Master University is more than a workshop – it’s a chance to level up your storytelling, whether you’re a veteran DM or taking your first go behind the screen,” said Greg Bilsland, Executive Producer for D&D at Wizards of the Coast.

“Hot Wheels has always fuelled imaginative racing and over-the-top stunts, but we heard from consumers that there was room to make track play even better,” said Roberto Stanichi, Executive Vice President and Global Head of Vehicles and Building Sets at Mattel.

“It’s a powerhouse partnership for parents,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.

“By bringing our hit DIY collectibles into an interactive mobile game, we’re giving fans a whole new way to engage with the MGA’s Miniverse brand,” said Jason Larian, President of MGA Studios.

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.