LEGO to open state-of-the-art Innovation Campus in 2027

LEGO has detailed plans to open a state-of-the-art Innovation Campus in Billund, Denmark.

The new campus will provide a home for thousands of LEGO employees working within marketing and product development roles, as well as engineering and quality functions.

Construction of the 43,000 m2 building will commence in 2024 with an aim to open in 2027.

“With Innovation Campus we want to create a truly inspiring workspace that allows us to continue to deliver irresistible LEGO Building and Play Experiences to all fans of LEGO – adults and kids around the world,” said Julia Goldin, Chief Product and Marketing Officer at LEGO.

“This is an investment in our people and our brand, and I am excited by the prospect of creating an environment that fuels passion and fosters creativity and innovation.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.