LEGO to open state-of-the-art Innovation Campus in 2027

LEGO has detailed plans to open a state-of-the-art Innovation Campus in Billund, Denmark.

The new campus will provide a home for thousands of LEGO employees working within marketing and product development roles, as well as engineering and quality functions.

Construction of the 43,000 m2 building will commence in 2024 with an aim to open in 2027.

“With Innovation Campus we want to create a truly inspiring workspace that allows us to continue to deliver irresistible LEGO Building and Play Experiences to all fans of LEGO – adults and kids around the world,” said Julia Goldin, Chief Product and Marketing Officer at LEGO.

“This is an investment in our people and our brand, and I am excited by the prospect of creating an environment that fuels passion and fosters creativity and innovation.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

NatWest launches All Mod Cons board game to educate public about scams

The game will be available to play in select NatWest branches and was created by a team of game developers, in partnership with the bank’s fraud team.

American Girl readies limited edition Barbie doll

The doll has been designed by Linda Kyaw-Merschon and Rebecca DeKuiper.

Steamforged Games acquires Street Masters from Blacklist Games

“We look forward to exploring the exciting possibilities for the Street Masters world,” said Steamforged Games co-founder and CEO, Rich Loxam

Joking Hazard acquires Lay Waste Games

“This will give us an avenue to release games outside of the Cyanide & Happiness brand and launch titles outside of our usual party/comedy style,” said Alex Murty, International Growth Manager at Joking Hazard.

KESS to launch Sonic Roll board game in 2024

“Our design team really put their entire blue hearts into this one,” said Alex Kessler, CEO of KESS.

Kith debuts Mickey & Friends plush set

The capsule collection, celebrating 100 years of Disney, spans apparel and accessories, as well as a plush set and a jigsaw puzzle.