LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

LEGO has provided more details on its Innovation Campus, set to open in 2027.

The 50,000 sqm Innovation Campus is based at LEGO HQ in Billund, Denmark and will house 1,700 creative colleagues, including the company’s 600 plus designers.

“I am thrilled to mark the beginning of construction of another new campus as we continue to invest in attractive workplaces for our colleagues around the world,” said LEGO CEO Niels B Christiansen.

“Not only is the building design creative at its core – it is also true to our sustainability ambitions, including our commitment to reducing carbon emissions.”

CEBRA Architects invited colleagues who will work in the building to provide input to their future workspaces at different stages of the design – frequently using LEGO bricks to capture and evolve ideas.

The resulting building will span six overlapping modules, with up to four floors featuring play zones and atriums and a bustling ‘PlayWay’ that moves through neighbourhoods and connects people and functions. Sustainability has also been central to the design. The building’s wooden structure will feature a core and walls of FSC certified timber.

“Innovation Campus will be an inspiring workplace that honours the modular design of LEGO bricks,” said Julia Goldin, CPMO of the LEGO Group.

“With colleague input playing a key role in shaping the overall design, the campus will foster creativity, inclusivity, and the free flow of ideas. We have a truly global and diverse team, and this new building has been designed to represent the fun and innovation embodied by the LEGO brand.

“The space will serve as a global centre for product and design excellence, enabling opportunities to explore new dimensions of creativity, including digital experiences and interactive design, ensuring we continue to innovate every aspect of the LEGO experience. By bringing our teams together into one building, Innovation Campus becomes a unique and powerful driver for uniting all aspects of our development process, from groundbreaking physical products to immersive digital experiences and world-class marketing, all under one roof.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.

Asmodee’s Kelli Schmitz on what she looks for in a party game

Kelli Schmitz – Director of Sourcing and Innovation at Asmodee – talks about breaking into the US party game segment.

The Insights Family welcomes Jack Day as Global Strategic Account Director

“I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth,” said Day.

Fun in Motion Toys teams with Sanrio for Hello Kitty Shashibo range

“Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys.

Oink Games readies Disney versions of Order Overload and Maskmen

Toy Story: Toy Overload – designed by Jun Sasaki – is a new version of Oink’s popular co-operative memory game, Order Overload.

Ravensburger and ODEON ready Disney Lorcana promo card for Moana 2

The Moana – Adventurer of Land and Sea promo card will be available at ODEON theatres in select European countries while supplies last.