LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

LEGO has provided more details on its Innovation Campus, set to open in 2027.

The 50,000 sqm Innovation Campus is based at LEGO HQ in Billund, Denmark and will house 1,700 creative colleagues, including the company’s 600 plus designers.

“I am thrilled to mark the beginning of construction of another new campus as we continue to invest in attractive workplaces for our colleagues around the world,” said LEGO CEO Niels B Christiansen.

“Not only is the building design creative at its core – it is also true to our sustainability ambitions, including our commitment to reducing carbon emissions.”

CEBRA Architects invited colleagues who will work in the building to provide input to their future workspaces at different stages of the design – frequently using LEGO bricks to capture and evolve ideas.

The resulting building will span six overlapping modules, with up to four floors featuring play zones and atriums and a bustling ‘PlayWay’ that moves through neighbourhoods and connects people and functions. Sustainability has also been central to the design. The building’s wooden structure will feature a core and walls of FSC certified timber.

“Innovation Campus will be an inspiring workplace that honours the modular design of LEGO bricks,” said Julia Goldin, CPMO of the LEGO Group.

“With colleague input playing a key role in shaping the overall design, the campus will foster creativity, inclusivity, and the free flow of ideas. We have a truly global and diverse team, and this new building has been designed to represent the fun and innovation embodied by the LEGO brand.

“The space will serve as a global centre for product and design excellence, enabling opportunities to explore new dimensions of creativity, including digital experiences and interactive design, ensuring we continue to innovate every aspect of the LEGO experience. By bringing our teams together into one building, Innovation Campus becomes a unique and powerful driver for uniting all aspects of our development process, from groundbreaking physical products to immersive digital experiences and world-class marketing, all under one roof.”

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