Sine Klitgaard Møller, LEGO’s licensing sustainability transformation lead, will speak on the importance of change in the toy sector at the Sustainability in Licensing Conference 2020 (SILC).
At the event, taking place virtually on November 24th and 25th, Møller will discuss ‘a playful approach’ to sustainable packaging in the licensing industry.
Møller began her LEGO career as global licensing creative director over 15 years ago and is now leading the change towards the company’s strategic ambition to have a fully sustainable portfolio for the LEGO licensing portfolio by 2030, starting with packaging transformation by 2025.
“Children are our role models in the LEGO Group and it is their planet we are using; we must protect their future,” said Møller.
Helena Mansell-Stopher, SILC curator and conference director, added: “We are extremely proud to have LEGO join the SILC line up of speakers to present their sustainable journey so far, and learn from the great inroads they are making in this complex area.”
For more details on SILC, head to www.sustainabilityinlicensing.com.
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