Licensed toys go under the microscope in ‘Playing with Brands’ panel at virtual Play Creators Conference

“MindWare’s commitment to exceptional content and learning through play is a great match for the breadth of talent and thoughtful concepts seen from inventors who present at Mojo Nation’s Mojo Pitch,” said Kristin Gallagher, Director of Product Development at MindWare.

His session, ‘Lore & Order’, will explore the art of creating worlds and compelling characters, the importance of narrative and the difficulties in trying to craft something that appeals to everyone.

The talk will be helmed by Spin Master’s Tal Schrieber, alongside TIP graduate Vered Shapiro and Fun-damental Invention’s Gary Pyper and Fuse’s Chantal Drenthe, both contributors to the recent London course.

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.

Marking the opening night of Mojo Nation’s Play Creators Festival, the event takes place on Monday September 5th at Twickenham Stadium’s Union Ale House.

The Department specialises in designing multi-sensory, immersive experiences for some of the world’s biggest brands.