The BTHA has cancelled the 2021 London Toy Fair due to the current government restrictions on large scale events in light of the ongoing pandemic.
“We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably the Toy Fair 2021 is unable to take place,” read a statement from the BTHA and Olympia.
“This conclusion is due to government restrictions now in place on large scale indoor events in light of the Covid-19 pandemic. The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead as dictated by the government regulations.
“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years. We express our thanks to all exhibitors for their patience and understanding and for the support of the wider industry, and very much looking forward to a big return in 2022 from 25th to 27th January.”
The BTHA also confirmed there will be no virtual alternative to the 2021 show, but they are offering exhibitors an extended exhibitor listing on the Toy Fair website with an opportunity to add company information, links, product photos and videos.
The BTHA will also be refunding all monies paid already for stand space.
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