London Toy Fair enjoys strong re-booking sales

London Toy Fair has again welcomed a high returnee booking rate for next year’s event, with the entire ground floor and newly branded Gold Zone – formerly the Greenhouse – already sold out.

With more than six months still to go, the show has also received a high level of new applications and therefore any companies still considering booking exhibition space at the 2025 show are encouraged to apply now.

Exhibitors returning to build on their successful 2024 showing, includes The LEGO Group, Spin Master Toys, EPOCH Making Toys, Hasbro, Vtech/LeapFrog, Bandai UK Ltd, Casdon, Trends UK Ltd, Cheatwell Games, PAPO, and Schleich among many others.

Toy Fair returns to Olympia London from January 21st to 23rd 2025 across the full Grand, National and Upper West Halls.

“We are once again so pleased with the continued high returnee rate for Toy Fair as well as the numerous new applicants,” said The British Toy and Hobby Association’s Head of Toy Fair, Majen Immink.

“We do not underestimate the ongoing challenges the industry faces and therefore hugely appreciate the loyalty and support of our exhibitors and the value placed on the importance of the UK’s trade fair.

We very much look forward to welcoming the industry back again in January and to witness the thousands of exciting new launches to the market.”

Spaces are still available on the upper level and can be allocated as shell scheme or space-only.
Prospective exhibitors can apply online at www.toyfair.co.uk.

For exhibition and general enquiries, contact [email protected] or phone 020 7701 7271.

Visitor registration will open in early October via the Toy Fair website.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

WiT details 2024 Wonder Women winners

Winners of the Designer/Inventor accolades were Melissa & Doug’s Claudia D. Sandoval, Melissa & Doug and Theodora S.T.E.A.M. Girls’ Gayle Keller.

Asmodee launches Survive the Island

This revamped version of Julian Courtland-Smith’s Survive comes with a brand-new monster, a fifth player and a refreshed packaging.

Zoch readies Spiel slate, including Ananda, Die Trödler aus den Highlands and Down Under

Ananda, designed by Dirk Barsuhn, sees players build a temple for their monk – and promises a balance of ‘fun and relaxation’.

Hasbro details second annual Women Innovators of Play speaker line-up

“The speakers we’ve lined up for this year’s conference include some of the brightest minds from a variety of influential spaces,” said Kim Boyd, President, Global Brands and Franchise Management at Hasbro.

Spin Master secures deals for Unicorn Academy across trading cards, publishing, crafts and board games

“We will deliver extraordinary products that encapsulate the enchanting spirit and magic of the franchise in every detail,” said André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products.

University Games launches The Dog Ate My Homework

“The excuse that’s been hounding teachers for generations is so timelessly ridiculous, we just had to turn it into a game,” said Craig Hendrickson, SVP Product Development at University Game.