London’s Design Museum to launch Barbie exhibition in July 2024

Mattel has partnered with the Design Museum London on an exhibition exploring the design story of Barbie.

Set to open on July 5th 2024, the exhibition – curated by Danielle Thom – will cover the brand’s legacy in toy, fashion, architecture, furniture and vehicle design as part of her 65th celebration year.

“Barbie is one of the most recognisable brands on the planet and as we’ve seen recently, her story evolves with each new generation,” said Tim Marlow, Director and CEO of the Design Museum.

“I want to thank Mattel for collaborating with us through their extensive archive to help us tell this story. We look forward next year to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world.”

Julie Freeland, Senior Director Global Location Based Entertainment at Mattel, added: “Barbie is a brand that has been loved the world over for nearly 65 years, and this is the perfect moment to reflect on the cultural role Barbie has had throughout the decades. And what better partner is there for this moment than the world’s leading museum on contemporary design.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.