Lucy Pearce joins Toikido as Head of Product Development

Lucy Pearce has joined Toikido as the firm’s Head of Product Development.

Pearce joins Toikido from WildBrain CPLG, where she was a Product Development Manager. Prior to that, she worked in product development at Turner.

“Having worked on some of our favourite brands such as Little Big Planet and Rick and Morty Lucy brings amazing experience to the team,” said Darran Garnham, Founder and CEO at Toikido.

“Lucy is joining Toikido at the perfect time to guide our partnership product development procedure and work with the team guiding our own IP vision planning in 2022.”

Pearce added: “I’m really excited to be joining Toikido, and working with the team to bring great products to market that fans will truly love!

“I’m looking forward to working on properties in the NFT space; this is an exciting new sector within licensing with some amazing creative and great new opportunities! Thanks to Toikido for the warm welcome!”

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.