Magic Light Pictures welcomes Bandai UK as master toy partner for Pip and Posy

Magic Light Pictures has appointed Bandai UK as the master toy licensee for its popular pre-school property, Pip and Posy.

The deal covers UK and Eire with an option to extend across Europe and Bandai’s range will span plush toys, figures, playsets and activity sets.

As part of the partnership, sister company Bandai Namco will develop Pip and Posy plush and gifts for leisure and amusement channels.

“We have been big fans of the Magic Light Pictures team for some long time, and we are very excited to have been granted the rights to Pip and Posy which is such a lovely property to work on,” said Nic Aldridge, MD at Bandai UK.

“We’re also very excited to be working in collaboration with Bandai Namco Amusement Europe on the development of the Pip and Posy product line. We have been looking for a project that we could work on together for many years and fortunately for us Pip and Posy was the perfect place to start. We certainly hope that this will be the first of many collaborations.”

Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures, added: “We are so excited to be partnering with Bandai on Pip and Posy.

“They completely understand the show, along with its themes and characters. We can’t wait to start working with Nic and his team to develop an inspirational toy line that further deepens the love and connection children have with these wonderful characters.”

Products already rolling out for brand include tie-in publishing from Nosy Crow, as well as puzzles from Ravensburger, dress up with Amscan, audio figurines with Tonies, outerwear with Blues Group and nightwear and essentials with Aykroyds/TDP.

Magic Light has sold the series to 32 international broadcasters and airs in 29 languages, including ZDF, FranceTV, Rai and ABC Australia.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Mantic Games readies Halo: Flashpoint

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.