The Marketing Store’s UK team have launched a new paper Happy Meal programme featuring dinosaurs from Jurassic World: Camp Cretaceous, currently streaming on Netflix.
In line with McDonald’s broader sustainability commitments in the UK, the launch features paper construction toys. Each Happy Meal will be complete with one of 12 3D ‘slot and lock’ dinosaurs, which children can assemble to create a large and durable toy.
The wallet packaging that comes with the toy also serves a purpose – when turned inside out, they double as playset scenes, while stickers are also included.
In addition to the toys, the UK’s Happy Meal Book or Toy programme will also feature four informational books within the Jurassic World theme.
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