Mattel brings UNO into playing cards with Wild Twists

Posted on 11th May 2022 By Billy Langsworthy

Mattel, Uno, Ray Adler
Mattel has launched UNO Wild Twists Playing Cards – an UNO deck that allows players to also play games like Poker, Go Fish and Gin Rimmy.

UNO Wild Twists Playing Cards is a standard deck of 52 playing cards for a number of classic card games. Each deck also includes eight special Wild Cards, as well as instructions for Wild Race, a fast-paced card game that can only be played with this deck.

“Expanding UNO into playing cards marks another category of gaming that UNO has explored in recent years, and feels like a natural evolution to amplify gameplay,” said Ray Adler, Global Head of Games, Mattel.

“This twist on UNO is another milestone on our journey to innovate in new areas of culture and a testament to our brand purpose to become more inclusive.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Mattel Ray Adler Uno

More Recent News

CATAN, Netflix, Thomas Koegler, Asmodee, Jinny Howe

CATAN movies, TV shows and animated projects in the works at Netflix

“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.

Jazwares, Warner Bros., Gerhard Runken

Jazwares and Warner Bros. Discovery debut plush range across brands like IT, Gremlins and more

“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Hasbro, Netflix, Monopoly

Hasbro to launch KPop Demon Hunters edition of Monopoly Deal

The game sees players collect item cards featuring the objects that Rumi, Mira and Zoey need to pull off the show and seal the Honmoon.

Hasbro, Mattel, Marian Lee, Roberto Stanichi, Tim Kilpin, Netflix

Hasbro and Mattel sign as global co-master toy licensees for Netflix’s KPop Demon Hunters

“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.

Mattel, Nick Karamanos, Paul Gitter

Mattel renews global licensing agreement for Disney Princess and Frozen dolls

“Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Asmodee, Eric M. Lang, Rob Daviau, Thomas Kœgler

Asmodee acquires Cthulhu: Death May Die

“Cthulhu: Death May Die is a strong brand with exciting development potential,” said Asmodee CEO Thomas Kœgler.

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.