Mattel Creations teams with Shepard Fairey for latest UNO Artiste Series launch

Mattel Creations has teamed up with artist Shepard Fairey for the latest launch in its UNO Artiste Series.

This collectible deck features unique designs by the artist, activist and illustrator and follows previous UNO Artiste launches with the likes of Jean-Michel Basquiat, Keith Haring and Nina Chanel Abney.

“We are excited to partner with the renowned artist, Shepard Fairey,” said Richard Dickson, President and Chief Operating Officer, Mattel.

“Through curated partnerships, Mattel Creations offers toys as art and art inspired by toys, and the UNO Artiste Series: Shepard Fairey collaboration is the embodiment of that philosophy.”

Shepard Fairey added: “I was honoured to work with a brand as iconic as UNO to translate my artistic vision to this medium. As I continue to search for unexpected ways to connect with people, I loved the challenge of finding the balance between my voice and visual language combined with the recognisable visuals of UNO.

“Moreover, this partnership is personal to me – I played UNO with my family as a kid, and so the game brings back fond memories, and I love that my art can be part of the conversation as friends and families enjoy a game of UNO.”

This launch is also the first UNO Artiste Series deck made without plastic trays or cellophane. This forms part of UNO’s plan to remove the cellophane from all standard, paper-based decks entirely in 2021 and Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.

In honour of this partnership, UNO is making a donation on behalf of Shepard Fairey to Ocean Conservancy, a non-profit organisation dedicated to protecting the ocean from today’s greatest global challenges.

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.