Mattel debuts Chelsea doll with Scoliosis
Mattel’s Barbie brand has launched a Chelsea doll with Scoliosis.
The doll has been launched to better enable all kids to see themselves in play, while also normalising the wearing of a back brace.
Mattel worked closely with Dr. Luke Macyszyn – a Board Certified Neurosurgeon and specialist in children’s complex spinal disorders – throughout the development of the doll to ensure its authenticity.
“We believe in the power of representation and are committed to creating dolls in a variety of looks so that kids can see themselves in Barbie – and now, in a line celebrating Barbie’s little sister Chelsea,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls, Mattel.
“We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them. Our Chelsea line provides infinitely more ways to spark storytelling, all while providing kids with a way to develop their empathy and social processing skills through doll play.”
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