Mattel debuts The Little Mermaid dolls

Posted on 24th April 2023 By Billy Langsworthy

Mattel, The Little Mermaid

Mattel has launched its doll collection for Disney’s upcoming live-action The Little Mermaid.

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

As well as fashion dolls of the main characters, key items in the line include the Transforming Ariel Doll, which changes from human to mermaid at the push of her shell necklace, and the Sing & Dream Ariel Doll, which sings ‘Part of Your World’.

Elsewhere, the compact Storytime Stackers Ariel’s Grotto Playset includes multiple play areas, including a pool and elevator lift. It comes complete with an Ariel small mermaid doll, Flounder and Sebastian figures, and other accessories.

Mattel, The Little Mermaid

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Mattel The Little Mermaid

More Recent News

Most read 2025

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO, Play Creators Festival, Mojo Pitch, Alessandro Montingelli

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence, Fisch, Roblox

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers, Hasbro

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

Shannon Swindle

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies, Bluey, Fran Hales, Anita Majhu

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.