Posted on 24th April 2023
By Billy Langsworthy

Mattel has launched its doll collection for Disney’s upcoming live-action The Little Mermaid.
The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.
As well as fashion dolls of the main characters, key items in the line include the Transforming Ariel Doll, which changes from human to mermaid at the push of her shell necklace, and the Sing & Dream Ariel Doll, which sings ‘Part of Your World’.
Elsewhere, the compact Storytime Stackers Ariel’s Grotto Playset includes multiple play areas, including a pool and elevator lift. It comes complete with an Ariel small mermaid doll, Flounder and Sebastian figures, and other accessories.

–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.
“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.
“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.
There will be no show in 2024, followed by a March show in New York in 2025. Then Toy Fair will move to a new January slot in New Orleans for 2026, 2027 and 2028.
The new game contains a raft of dad jokes written and collected by University Games President, Bob Moog.
“We noticed this viral craft trend taking off and we knew it was the perfect extension of our popular craft product offering,” said Creative Kids Partner and Chief Marketing Officer Daniel DeLapa.