Posted on 24th April 2023
By Billy Langsworthy

Mattel has launched its doll collection for Disney’s upcoming live-action The Little Mermaid.
The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.
As well as fashion dolls of the main characters, key items in the line include the Transforming Ariel Doll, which changes from human to mermaid at the push of her shell necklace, and the Sing & Dream Ariel Doll, which sings ‘Part of Your World’.
Elsewhere, the compact Storytime Stackers Ariel’s Grotto Playset includes multiple play areas, including a pool and elevator lift. It comes complete with an Ariel small mermaid doll, Flounder and Sebastian figures, and other accessories.

–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“Alan created a legacy that will inspire us always.” Industry loses beloved figure, Alan Hassenfeld.
“We’re delivering a brand that’s brave, bold and brilliantly positioned for today’s playful gift shopper,” said Courtney Wood, Founder of Bubblegum Stuff.
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.
“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules,” said Laura Freedman-Dagg, Head of Retail at BLE.
“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” said Julien Sharp, Country Manager at Asmodee US.
“The Wonder Women Awards is a reminder that our greatest strength lies in how we uplift and celebrate one another,” said Co-Chairs Nancy Molenda and Deirdre Cross.