Mattel details Barbie movie ranges, spanning dolls, Hot Wheels, UNO and Little People launches
Mattel has detailed a raft of Barbie movie product launches, with items across dolls, UNO, Hot Wheels, Fisher-Price and MEGA.
“Barbie the movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.
“The new line of Barbie the movie Mattel toys perfectly captures the fun and joy of Barbie that is at the heart of the film. This collection allows fans of all ages to celebrate their favorite characters and scenes from the movie. What an incredible way to kick off the summer of Barbie!”
The range includes a line of Barbie The Movie dolls recreating character’s looks from the film, while a Barbie The Movie Pink Corvette Convertible boasts a curvy retro silhouette and pink paint job.
Elsewhere, the UNO Barbie The Movie sees the game revamped with a special “Played With Too Much” rule that will have players both discarding and drawing cards.
The Little People Collector Barbie The Movie gives Barbie, President Barbie, Ken and Gloria the Little People treatment, while the Barbie The Movie MEGA Dreamhouse is a buildable replica of Barbie’s iconic three-story home.
The range also includes a Barbie The Movie Hot Wheels RC Barbie Corvette and Barbie The Movie Hot Wheels Die-Cast Pink Corvette in 1:64 Scale.
In continued celebration of the film, Mattel will also be releasing an array of movie-themed products with over 100 brand partners across fashion, beauty, accessories and more starting this month.
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