Mattel is developing an UNO movie, with Grammy-nominated rapper Lil Yachty on board to produce the project.
The film, written by Marcy Kelly, is an action heist comedy set in the underground hip hop world of Atlanta.
Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher will produce for Quality Films, while Robbie Brenner, executive producer, and Kevin McKeon, supervising producer, will lead the project for Mattel Films.
“At Mattel Films, we are looking to explore stories that bring our brands to life in unexpected ways,” said Brenner.
“UNO is a game that transcends generations and cultures and we look forward to partnering with Lil Yachty, as well as with Coach, P and Brian Sher, to transform the classic UNO game into a comedic action adventure.”
Yachty added: “I’m so excited to be part of this film with Mattel. I played UNO as a kid and still do today, so to spin that into a movie based on the Atlanta hip hop scene I came out of is really special. It hits close to home for me.”
UNO joins other Mattel Films projects in development including movies based on American Girl, Barbie, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Thomas & Friends, View Master and Wishbone.
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