Mattel gives FRIENDS the Polly Pocket treatment

Mattel is launching a Polly Pocket Collector series that gives popular brands the micro-playset treatment.
First to launch is a Polly Pocket Collector FRIENDS set that brings the iconic sitcom to life in a compact playset shaped like a Central Perk coffee mug.
The mug opens up to reveal three locations from the show and comes with micro dolls of all six main characters and nine accessories, including the Thanksgiving turkey.
Mattel has already enjoyed success doing brand mash-ups with its successful Little People Collector series. This range has given a Little People twist to brands like The Lord of the Rings, Teenage Mutant Ninja Turtles and FRIENDS to date.
The Polly Pocket Collector FRIENDS Compact launches on July 24th at Mattel Creations. Check it out here or see snaps of the set below:




More Recent News
Social-led marketplace Shout About! launches to “make it easier for consumers to find and buy toys”
Shout About! looks to give toy brands a new way to get products seen, talked about and bought online using social content, creators and live shopping.
TOMY teams with Nintendo for Super Mario Toomies collection
“Partnering with Nintendo allows us to take the timeless creativity of the Mushroom Kingdom and reimagine it through Toomies’ playful preschool lens,” said Morgan Weyl, MD of Licensing & Global Development at TOMY.
Basic Fun! debuts Harry Potter x Care Bears collection
“We are beyond excited to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!
Student Design Seminar returns to London Toy Fair
The British Toy & Hobby Association has partnered with Mojo Nation to curate sessions aimed at inspiring university design students and nurturing the next wave of toy and game innovators.
Craft Buddy reflects on banner year of growth and award-wins
“With a strong product pipeline, new licensing partners and optimum operational capability, we’re welcoming 2026 with sparkling positivity,” said Gary Wadhwani, Co-Founder of Craft Buddy.
LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights and more
“We truly believe we are setting a new standard for interactive, imaginative experiences,” said Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group.
Popular Articles

Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters

Prolific designer Raf Peeters discusses how he creates so many ideas for SMART Toys and Games

Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more

Bluebird Toys founder, Sir Torquil Norman, CBE, discusses his extraordinary career

Air Toobz inventor Brad Owen on innovation, design challenges and working with Fat Brain
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe

