Mattel launches Barbie 65th Blue Sapphire Anniversary Dolls

Posted on 8th March 2024 By Billy Langsworthy

Mattel, Barbie

As part of Barbie’s 65th anniversary celebrations, Mattel is launching two limited-edition commemorative dolls.

The Barbie 65th Blue Sapphire Anniversary Dolls pay homage to Barbie’s New York Toy Fair debut on March 9th 1959, with details that nod to the original Barbie doll.

The dolls’ black and white gown is a reference to Barbie’s original swimsuit, while “sapphire” earrings pay tribute to the gemstone associated with the 65th milestone. Further details include cat-eye sunglasses, blue eyeshadow and red lips inspired by the first Barbie!

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Barbie Mattel

More Recent News

Mojo Nation 100

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows, John Lewis, Lucy Freeth

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro, Harry Potter, Monopoly

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics, Gamefam, XOX Kweenie, Roblox, Ricardo Briceno, Patrick O’Keefe, Liz Grampp

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO, Julia Goldin, Niels B Christiansen

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA, UP Games, Julien Sharp, David Gordon, Greg May, Ammon Anderson

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.