Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary

Mattel has launched the Fisher-Price Toy Museum, a virtual museum designed to celebrate the brand’s 90-year legacy.

The virtual experience will be hosted on Instagram and enables visitors to relive classic Fisher-Price toys through a curated exhibition.

The museum also includes a digital gift shop that offers an assortment of apparel, accessories, housewares and more, featuring vintage imagery from classic Fisher-Price toys.

“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favourite childhood toy, and many of those are from Fisher-Price,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.

“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”

The museum will feature more than 90 different exhibits that will be organised by decade, enabling visitors to easily locate the vintage toys from their childhood.

The collection will include a variety of classic products creatively presented by artist, set designer, and photographer Leila Fakouri, who focused on keeping the toys as the star of each environment while incorporating ‘dimension and texture to create an authentic museum feel’.

Consumers can experience the Fisher-Price Toy Museum by following @fisherprice.toymuseum on Instagram.

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