Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show

Mattel and Mission Control Media are developing Barbie Fashion Battle, a new fashion design reality competition show.

Barbie Fashion Battle will feature 12 up-and-coming adult designers who will be divided into two separate fashion houses, each headed by a celebrity fashion icon. The designers then create miniature fashion collections for Barbie.

The winner will receive a cash prize as well as the opportunity to design a line of Barbie doll fashions for Mattel Creations.

“For more than 60 years, Barbie has been boss when it comes to fashion and has served as a muse for a variety of fashion designers, many of whom continue to design for her today,” said Adam Bonnett, Executive Producer at Mattel Television.

“Now, in partnership with Mission Control Media, Barbie Fashion Battle will give the next generation of designers the opportunity to design high-fashion looks for Barbie. This project is part of our broader effort to expand the Barbie content universe with new scripted and unscripted content including the recently announced Barbie & Chelsea The Lost Birthday, among other projects.”

Mission Control Media’s Dwight Smith added: “Barbie is one of the most recognised brands in the world, so the opportunity to collaborate with Mattel on this fun and creative project has been incredible.

“We can’t wait to introduce viewers to this colourful world and see all of the stunning work these fashion designers create.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.