Mattel readies launch of MEGA Masters of the Universe Snake Mountain set

The game will feature a large 3D labyrinth with real walls.

“HUTAN is a celebration of nature’s beauty and the delicate balance of our rainforests,” said Game Designer Daniel Skjold Pedersen.

The deal between All 4 Fun Toys and Barry & Jason Games and Entertainment was struck at New York Toy Fair.

“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.