Mattel renews global licensing agreement with Disney for Toy Story

Mattel has renewed a multi-year global licensing agreement with Disney for new Toy Story products.

Ranges will both celebrate Toy Story’s 30th anniversary this year, as well as covering the release of Toy Story 5 in 2026. The agreement extends Mattel’s global licensing rights to develop lines of toys for Toy Story across Action Figures, Vehicles, Radio Control, Games and Plush.

New launches will include Toy Story 5 action figures, plush and RC items, Toy Story lines across Little People and Imaginext, as well as Toy Story 5 editions of UNO, Kerplunk! and Tumblin’ Monkeys.

“Toy Story has been a beloved cornerstone of storytelling and imagination for generations, and Mattel is honoured to have been part of the journey with Disney over the past 30 years,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“As we look ahead to the excitement of the fifth film, we will continue to create toys and products that showcase the joy, surprise, and fun that has made Toy Story an incredible property for families and fans of all ages.”

Paul Southern, Senior Vice President of Global Brand Commercialization at Disney Consumer Products, added: “Throughout the many years of Disney’s collaboration with Mattel, fans have taken their imagination and love for Toy Story characters to infinity and beyond through the magic of play.

“By celebrating the 30th anniversary of Toy Story and the anticipation of Toy Story 5 through new products, we will pay tribute to the legacy of this beloved brand and its influence on culture, while engaging with new and existing fans.”

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