Mattel teams with artist Nina Chanel Abney for limited edition UNO set

Mattel has teamed with Chicago-born artist Nina Chanel Abney on a special edition of UNO available on its Mattel Creations platform.

The special UNO set has been completely reimagined by Abney, even featuring has a few special plays imagined by Abney herself.

Some of the unique touches include hand drawn numbers and letters on every card, bright artwork and WILD NO cards that twist the rules.

The UNO Artiste: Nina Chanel Abney deck was created in collaboration with Pharrell’s Black Ambition, a non-profit organization that will provide a bridge to success for Black and Latinx entrepreneurs who are launching tech, design, healthcare, and consumer products/services start-ups. As a part of this partnership, Mattel will be providing a financial donation to Black Ambition in support of the initiatives’ efforts.

“I wanted the cards to have personality,” said Abney, adding: “UNO can be such an emotional game, I thought it would be fun to create cards that could speak for themselves and elicit even more of a response from the players than they already are.

“I typically try to create work that can start a conversation, and I wanted to take the same approach to the UNO project.”

The launch is the latest in the UNO Artiste series, which has already Jean-Michel Basquiat and Keith Haring have their artwork incorporated into special sets.

Check out the UNO Artist: Nina Chanel Abney deck here.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.