Mattel teams with National Federation of the Blind for UNO Braille
Mattel has launched UNO Braille, the first official UNO card deck featuring braille.
Designed in partnership with the National Federation of the Blind, UNO Braille features braille on the corner of each playing card to indicate the card’s colour and number or action.
“With the launch of UNO Braille, we’re making a real impact on a community that has been underserved by providing a game that both blind and sighted people can play together,” said Ray Adler, global head of games at Mattel.
“We are proud to have UNO Braille on-shelves and to be making UNO more accessible and inclusive to even more families.”
UNO Braille packaging features braille on the front and back for clear identification, and directs players to UNOBraille.com where they can find play instructions featuring .BRF (braille readable files) for download.
“UNO Braille is doing more than making this beloved game more accessible,” added Mark Riccobono, president of the National Federation of the Blind.
“It’s also helping promote the importance and normalcy of braille by putting it in places people might not expect, and integrating it into the play of blind children. The fact that a blind person is now able to play a classic game of UNO straight out of the box with both blind and sighted friends or family members is a truly meaningful moment for our community.
“I look forward to enjoying UNO Braille with my own family and I know that blind people across the nation will embrace this important and exciting step toward more inclusion and accessibility.”
UNO Braille is available in the US through Target stores nationwide and on Target.com.