Mattel teams with Rue des Mille for Barbie jewellery collection

Posted on 16th November 2021 By Billy Langsworthy

Mattel has teamed with Italian jewellery brand Rue des Mille on a new Barbie collection.

Rue des Mille’s collection spans ten Barbie-inspired pieces, including hoops, a chunky link bracelet, velvet choker, rings and more.

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

“Our jewels have always tried to illuminate the modern women who make their dreams reality, without ever forgetting their style and identity.”

Andrea Ziella Head of Marketing & Digital of Mattel Italia, added: “Since her debut in 1959, Barbie has become an international icon and muse. Today, Barbie is the world’s number fashion doll and continues to spark imaginations and influence conversations.

“From female firsts to famous collaborations, Barbie is a reflection of the times – a snapshot of pop culture. Our new partnership encourages imagination and creativity and we are proud of this collection that allows fans to express themselves through fashion.”

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